慈心淨源茶旅行盒「臺灣茶保育動物系列」

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Description

2016金點設計獎 包裝類
2016金點設計獎 年度最佳設計獎
2017德國紅點傳達設計獎 包裝設計類
2017中國包裝之星 金獎(唯一獎項)、可持續獎
2017中國全球食品包裝設計金食獎 金獎
2016-2017中國包裝作品年鑑 作品收入
2017第十三屆APD亞太設計年鑒 入選

慈心淨源茶旅行盒「臺灣茶保育動物系列」
手繪形式詮釋商品的主題,單色簡樸高雅色彩配置,傳遞品牌從事有機耕作的初衷與使命。依序並置「樹蛙隨漣漪躍動,石虎於林間現蹤,黑熊循溪谷漫步,梅花鹿細雨探尋」能呈現完整臺灣地圖,分開時則代表其物種特徵、生存環境等特色。內盒二側是茶區之產業人文及地貌景緻,呼應品牌愛護土地與友善耕作。簡約結構設計成型前能攤開平放,便利運送及倉儲作業。內包裝以能即時品嚐的概念,作為國外遊客造訪臺灣,以及餽贈伴手禮的新選擇。

The theme of the goods is interpreted by the form of handed paintings and its simple and elegant disposal of color delivers the initial intention and mission of the brand being devoted to the organic cultivation. The four images: a tree frog moving with the ripples, the trail of a leopard cat appearing in the forest, a black bear strolling along the valley, a spotted deer exploring in the raining, are placed in order from left to right to present a complete map of Taiwan. When they are separated, each image represents its characteristic of species and living environment. The two sides of the inner box are the illustrations of humane industries and landscape sceneries which respond to the brand’s devotion to cherish the earth and friendly cultivation. The simple design makes the goods be able to be spread out and placed flatly before molding, which makes it convenient for transportation and storage operation. The idea of packages being able tasted instantly can enable the foreign tourists to choose the goods as one selection of their souvenirs when visiting to Taiwan.

Tse-Xin Organic Tea – “ Taiwan tea series of animal conservation”

CD : Yu-Rui Yu
AD : Tzu-Chi Yi & Li-En Chen
CL : Tse-Xin Oragnic Agriculture Foundation(財團法人慈心有機農業發展基金會附設福田有機農業推廣中心)