2014台灣視覺設計獎 包裝類金獎
2015金點設計獎
中國2016-2017包裝作品年鑑 作品收入
元亨號 烏魚子即食包禮盒
回歸臺灣早期農業社會年代,鮮魚做為送禮時僅以草繩綑綁的意象,將那份新鮮與美味一併傳遞的真誠心意。運用結合木筷傳達產品即食的特質,材質為台灣檜木。將「烏魚」手繪圖形,環繞於紙筒上,使個體或於禮盒形式時,皆能傳遞出藉由設計所營造的懷舊氛圍。
Yuan Hang shop “black gold” mullet roe
A fresh, delicious fish tied by simple straw rope was considered the most sincere gift in the Taiwan agricultural society age. Taiwan Red Cypress chopsticks’ picture is designed to present the immediate edible characteristics. A Hand-painted Mullet pattern surrounded at paper tube performs the retro imagery on both single pack and gift box packaged products.
CD : Yu-Rui Yu
AD : Tzu-Chi Yi & Li-En Chen
CL : Wei-Thai International Enterprises Ltd